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Better Collective has taken a significant step in solidifying its foothold in Sweden through the acquisition of four prominent sports media brands from Everysport Group.
These acquired brands, which include SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se, collectively draw in nine million monthly visits from Swedish sports fans.
The acquisition comes at a total cost of €3.7m ($4m), which will be paid in three instalments and funded through cash resources.
With this move, Better Collective has stated that the acquisition isn’t expected to impact the financial targets set for 2023.
Jesper Søgaard, Better Collective CEO, said: “An important pillar in Better Collective’s strategy is to acquire national sports media with strong brands and a loyal and returning following. That’s why these sports media brands fit perfectly into our portfolio.
“We expect the media to deliver additional growth for our business in Sweden, adding to our leading market position within affiliation and expanding towards general advertisement. With our vision to become the leading digital sports media group, we want to be the go-to partner for any brand wanting to gain exposure and engagement among sports fans.”
Meanwhile, Hannes Andersson, CEO of Everysport Group, said: “We are proud to have developed the websites into some of Sweden’s largest news media in their respective sports.
“Today’s deal confirms Everysport’s digital innovation and execution capabilities and is a logical next step for both the brands and the Group. We wish both them and the employees all the best.”
Furthermore, René Schrder was recently named Editor in Chief by Better Collective to increase the reach of its sports content throughout Europe.
