The deal will see PABS use its own platform to supply horseracing data from the Hong Kong Jockey Club (HJKC) to Tote UK, which has shared its tote pools with At the Races (ATR), the UK broadcaster of Hong Kong races.
Head of Commingling at The Hong Kong Jockey Club, Sam Nati, hailed the deal, saying: “PA Betting Services is a key partner in delivering the data to our customers. We are always impressed by how swiftly and efficiently PA Betting Services delivers the technical requirements we ask of them, and look forward to our ongoing relationship as we develop our racing product further.”
While Eugene Delaney, Director at PA Betting Services, further commented: “We are delighted to be working with HKJC. HKJC racing is a fantastic product and it has been great to see the coverage and demand grow. We showcased our agility and reliability to integrate with two third parties. We are excited to be extending our partnership with such an esteemed brand.”
Last month, PA Betting also agreed a deal to supply bet365 with new international football data in the Scandinavian, South American and Eastern European regions, following a successful 20-year partnership.
A deal which had Eugene Delaney saying: “We are delighted to play such an integral role for bet365. Our teams work relentlessly to ensure all PA Betting Services data is delivered quickly and accurately. We have showcased our agility and reliability to deliver multiple leagues from around the world in a short space of time.”
