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The Tabcorp-owned network will air and distribute greyhound racing from the Australian state for the next four years under a new partnership agreement.
This is designed to raise the sport’s profile and drive wagering growth throughout TAB’s digital and retail networks, among other goals.
As GRV’s domestic, digital and international “vision broadcaster and distributor,” Sky will give more airtime to Victorian greyhound racing, produce dedicated greyhound showcase content and pursue digital initiatives.
Adam Brownlee, Tabcorp General Manager of Sky Operations, claimed the partnership would grow greyhound racing and “create more opportunities for punters.”
“We’re thrilled to be appointed as GRV’s vision distribution and broadcast partner,” he said. “Sky and GRV have a longstanding partnership and the new agreement will strengthen our relationship.
“Most importantly it’s a win for punters, industry participants and our almost two million viewers every year whether they be in pubs or clubs, at home or watching via our newly refreshed website, the TAB App or on Sky Racing Active.”
Brownlee also believed the enhanced exposure would increase wagering opportunities for TAB. He said: “This partnership will give punters access to more information from the best form analysts and create more interest in punting on greyhound racing as TAB prepares to launch a new app.”
GRV’s Acting CEO, Stuart Laing, expressed similar hopes for the expanded partnership, commenting: “We are looking forward to working even more closely with Sky Racing, to be more innovative in the way we showcase our sport to punters.”
