Fans of the Premier League side will be seeing a lot more of the sports betting business whose branding will be visible on matchdays at Everton’s home ground, Goodison Park, as well as on the club’s online platforms in Asia.
i8.BET will also get access to imagery of the Everton squad for its commercial activities and will use the team’s name and brand for marketing purposes across Asia, where it has a presence in several key markets.
The regional agreement supports Everton’s international growth strategy with the partnership offering the club a chance to further extend its reach into commercial markets in Asia, while i8.BET is aiming to expand its brand recognition and footprint in Asia and beyond.
Darren Wang, CMO at i8.BET, was enthusiastic about the company’s partnership with Everton, commenting: “In line with our global tagline of “Choose The Best”, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts.”
This latest deal also builds on Everton’s existing relationships with other brands for exclusive betting rights elsewhere. This includes Parimatch who signed a two-year agreement in 2020 to serve as the club’s official betting partner in Europe and the Russian-led Commonwealth of Independent States.
