Search
Close this search box.

SBTech extends sportsbook deal with Bethard

SBtech

Bethard is known for its football promotion “The Zlatan Challenge,” launched during this year’s Fifa World Cup, which was a prediction tournament with a total prize pool of €200,000.

SBTech’s sportsbook will continue to be the main structure for Bethard, as it looks to become a more successful international betting brand.

Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is a testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.”

Erik Scarp, CEO of Bethard, said: “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.”

Share the Post:

Related Posts