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Premier Bet has partnered with acquisition and retention specialist Incentive Games to aid in the development of new crash games for the operator.
The games are expected to launch across 20 countries in Africa in Q2 of this year, an area where Premier Bet has been operating since 1997. The launch will include bespoke titles such as Velocity Classic, Velocity Turbo and Velocity Free. The games have been designed to integrate easily into the Premier Bet platform with the intention of maximising player engagement.
Along with the efforts of Incentive Games, R&D, data and AI specialists Incentive Labs will analyse player interactions with the games to continuously tailor them and improve the player experience.
On the partnership, Premier Bet Director of Casino Karen Hope said: “We’re excited to partner with Incentive Games to strengthen our portfolio and bring these innovative crash games to our players across Africa. Their creative approach to game design, combined with their expertise in player engagement, perfectly aligns with our mission to deliver a unique and entertaining experience to our customers.”
Incentive Games CEO and Co-Founder John Gordon added: “We’re thrilled to expand our offerings to Premier Bet and turbo boost gaming innovation with the introduction of our exciting new crash games. As a valued client for over five years, we’re committed to their continued success and look forward to rolling out Premier Bet’s new games across 20 African countries.”
Other recent partnerships and launches in Africa include Nolimit City’s launch in South Africa on Monday and the recently announced partnership between Gaming Corps and BetPawa.
