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Rivalo agrees to sponsor Brazil’s American football league

A betting operator which holds a gambling licence from Curacao, Rivalo has sought to improve its brand recognition in Brazil; the country remains the largest sporting marketplace in South America.  Liga BFA consists of 45 teams and over 4,000 players, with approximately 100 games of American football taking place each year, between June and November.

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Rivalo to sponsor ESPN’s basketball coverage in Brazil

In a deal covering all 140 basketball games featured by ESPN, the sports network owned by Disney since 1996, Rivalo will significantly increase its brand exposure among consumers.   Basketball is one of the top three most-watched sports in Brazil, alongside football and American football, and the new agreement seeks to cement Rivalo’s strategic plans

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PointsBet debuts new betting products ahead of March Madness

These new capabilities aims to provide customers with a wider variety of options for in-game betting as the season leads into the NCAA tournament aka March Madness.   With this new technology, the live betting sportsbook will expand its offerings for both pre-game, same game parlay and in-play markets. In addition, the OddsFactory integration will aim

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Betsson teams up with ex-football player Pontus Wernbloom

Wernbloom, whose 16-year pro career came to an end in 2021, has become Betsson’s newest brand ambassador. He follows in the footsteps of fellow Swedish sporting icons Christian “Fimpen” Eklund, an ex-professional ice hockey player, and former tennis star Jonas Björkman. The 35-year-old ex-footballer, who most recently represented IFK Göteborg, will, among other things, be

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Playtech powers relaunch of BetParx’s iGaming and sports betting app

Parent company Greenwood Gaming & Entertainment, which also owns Pennsylvania-based Parx Casino, has selected Playtech to power the updated app, housing both the casino and sports betting element in one offering.  Playtech’s Information Management Solution (IMS) allows operators full visibility of the player lifecycle, ensuring they can better meet the needs and expectations of customers,

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Alabama operators agree multi-year wagering deal with AmTote

Under this multi-year deal, both facilities will migrate from their current totalisator provider to AmTote in April, who will begin supplying 1/ST Technology products and services to support both operators’ parimutuel betting offer. Birmingham Race Course and VictoryLand will receive AmTote’s underlying totalisator platform and accompanying race-day control services, retail point-of-sale (POS) betting terminals, self-service

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Michigan reports 6.8% fall in online casino and wagering gross receipts for February

While commercial and tribal iGaming surged to new heights, online sports betting lagged behind, with handle falling by nearly 20% month-over-month. In total, the Great Lakes State generated $145.3m in gross receipts from both internet casino gambling and online sports wagering for February, of which the latter only contributed $22.5m. Despite the Super Bowl taking

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Sportradar agrees short-form video content deal with France’s FDJ

Listen To Article Through their agreement, FDJ will leverage Sportradar’s live channel promotion service to provide ParionsSport customers with 30-second “near-live” video clips from various games. Customers must subscribe to receive the short-form video content, which will be delivered directly to their mobile devices via push notifications. The content is segmented according to customers’ betting

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DraftKings and Meadowlark launch four new sports shows

Listen To Article These new additions to the DraftKings programming schedule will work to further augment the range and scope of the company’s content portfolio. Select programmes will be available on YouTube and in podcast form. ‘Shutdown Fullcast’ is a relaunch of the flagship college football show and will be hosted by Spencer Hall, Holly

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