The agreement will see German operator bet-at-home replace its proprietary platform with EveryMatrix’s tech stack.
The turnkey solution includes a sportsbook, casino platform, player management, payments module and affiliate software. The deal will cover all of bet-at-home’s licensed territories, including its native regulated German market.
EveryMatrix Group CEO Ebbe Groes said: “Bet-at-home has dominated the sports betting vertical in several European markets and we’re delighted to further contribute to their success.
“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more tier-one operators joining our client list.”
Operating in regulated markets including Germany and Austria, bet-at-home currently boasts 5.5 million registered customers.
Bet-at-home CEO Marco Falchetto said: “Selecting EveryMatrix as our platform provider will allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets.
“This partnership will boost not only sports, but also casino. With this partnership, a new and exciting phase of bet-at-home development can begin.”
In July 2022, bet-at-home ceased all UK operations, following its licence suspension by the Gambling Commission.
The Commission suspended the operator’s licence earlier the same month, citing concerns that the company had been in breach of terms set out in the 2005 Gambling Act.
