In a deal covering all 140 basketball games featured by ESPN, the sports network owned by Disney since 1996, Rivalo will significantly increase its brand exposure among consumers.
Basketball is one of the top three most-watched sports in Brazil, alongside football and American football, and the new agreement seeks to cement Rivalo’s strategic plans to grow across the market in 2022.
Guilherme Bucchi, Acquisition Manager Brazil, Rivalo, commented: “ESPN has always been a reference in broadcasting sports content. We are very pleased with the beginning of this partnership and I hope it will last for many years.
“Basketball is in the top three most-watched and wagered sports in Brazil, so having our brand in the breaks of ESPN’s main basketball broadcast is a big step towards the consolidation of the Rivalo brand nationally.”
Giselle Ghinsberg, Director, Adsales and Partnerships, Disney, said: “In a highly competitive market, adjusted to the reality of the country, we need to have discretion and responsibility, which makes Rivalo an important partner for our business. With strict criteria, we are confident this offer will add to ESPN’s sports grid in Brazil.”
Alongside basketball, Rivalo prominently features betting options across a range of sports, including football, tennis, volleyball and Formula One.
In a similar agreement, the betting operator recently sponsored ESPN’s coverage of American football in Brazil, in addition to partnering with Liga BFA.
By sponsoring the most popular American football league outside the US, as well as the ESPN highlights package and social media channel, Rivalo aims to further increase its brand recognition across the Brazilian sports betting industry.
