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The multi-year deal sees the group add the Australian Open, Australian Open Qualifying and other TA tournaments to its portfolio of live betting streams and trading data.
Through the agreement, TA will use Stats Perform’s media tools – including Opta Facts, PressBox Graphics and its news services – to build bigger audiences for TA and Australian tennis players on their year-round global tours.
“Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans,” said Tennis Australia Chief Revenue Officer Cedric Conelis.
Moreover, Stats Perform’s Integrity division will partner with TA’s in-house Integrity Unit to monitor all matches for potential match manipulation. This is set to include the former’s core services on competition and match integrity risk management.
The agreement represents the latest addition to Stats Perform’s portfolio of tennis rights, which already includes the WTA Tour, Wimbledon, ITF Davis Cup World Group and the Billie Jean Cup.
Stats Perform CEO Carl Mergele commented: “Our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer.
“We are honoured to have been chosen to work with Tennis Australia – an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.”
In August last year, Spain’s top-flight football division La Liga extended its partnership with Stats Perform for a further five years.
